By Jeff Bell In these highly unusual pandemic times, it is not unusual to hear people say “What sort of decision is that?” when confronted by yet another …
Our Journal
Rules of Negotiation: Coming Out
By Jeff Bell When we are looking to sell an asset, of course we want to make the best possible return. And hopefully, after achieving the first principle …
Customer Loyalty. Really?
By Jeff Bell We all love to see our customers coming back for more. Especially when we invoke customer loyalty programs to bind them closer. Then …